Why is social media important for China Marketing?

For conducting business in China or finding business success in China, social media presence is important. Chinese people spend a reasonable bit of time over the internet and social media. So, any organization that conducts business in China should get in touch with a Social Media agency from China.
Social media stats, when we take China into the perspective are awe inspiring. Over half a billion people from China are active online and over 300 million Chinese people use social media. This alone gives a fair bit of an idea about the potential of social media marketing in China. Numerous companies from China and those that conduct business in China are already using social media to their full advantage. They are deriving the maximum value from the same. Social media marketing works for all companies, Startups, SMEs and enterprise-grade organizations alike. It helps businesses thrive and succeed, and yields a competitive edge. This is another one of the most important reasons to get in touch with a social media marketing agency from China today!
An important decision that a company conducting business in China has to consider is to choose the best-suited social media platform for attracting the Chinese audience. Just as an instance, WeChat is an exceedingly popular social media platform in China. For the purpose of overcoming language barriers and finding a closer sync with the preferences of Chinese consumers, it is preferable to take the services of a Chinese social media agency or a social media agency Hong Kong.
Beyond WeChat and WeiBo, facebook is also an exceeding popular social media platform in China. After the US, Facebook generates the maximum revenue from China. So, for pitching your products to Chinese consumers, the services of a Facebook marketing agency from China can come in to be indispensible.
With the multilingual support made available by Facebook, a Facebook marketing agency can help their clients trying to sell in China in several ways, and act as a game changer.
Chinese businesses are also shifting fast towards social media to provide a boost to their business ventures. Social media websites feature a robust capacity to connect with the end consumers cost-effectively and account for a robust branding. The demand for social media agency Hong Kong is growing by the day.
What makes social media important for marketing in China?
1. Connecting with customers
WeChat is one of the most social media platforms in China. As an Instant Messaging (IM) social Media platform, WeChat makes it possible for the users to stay connected. Furthermore, using WeChat, users can also share images, stories, and money as well. There are a range of similarities between WeChat, Facebook and WhatsApp, the latter two being more popular in the west.
The services of any social media agency from China that you choose to go ahead with are likely to be end to end. They are likely to cover all social media platforms for your requirements, including WeChat, Weibo and Facebook. When you go ahead with the services of a Facebook marketing agency, they also conduct WeChat and Weibo marketing for you. This makes the processes hassle free for any client, as a single vendor manages the end to end social media marketing, and delivers peace of mind.
Monthly active users of WeChat are over 700 million. So, WeChat offers an expansive marketing potential for enterprises to conduct business and market their products. Organizations can connect with their consumers in several ways over WeChat, and a social media marketing agency from China is best placed to do the needful for their clients. They can also help perform a competitor analysis for their clients over the platform, and offer their social media services strategically.
2. Social Media platforms bring more sales
Over WeChat, a money sharing section is also available. This not just allows friends to share money, but also facilitates direct sales using WeChat pay.
You can get in touch with a social media agency hong kong to set up WeChat as a source of secondary sales, or even primary sales. Social media channels can hence deliver multi-channel sales, and the services of a social media agency can work exceedingly well for a business.
In the terms of making sales over social media, China is ahead of the rest of the world. The market potential of social media sales is exceptionally high when take the Chinese market into the perspective. The services of a social media marketing agency from China can hence help an organization tap the vast potential of social media sales, and bring success to business. This further acts as a potent resource for the growth of the business over the long term, because the trend of online payments is gathering momentum fast. Deriving the maximum value from the online sales channels secures a company’s future.
3. Endorsing and recommending brands over social media
When choosing the products that they purchase, Chinese consumers lay a reasonable bit of importance over the recommendations of their family and friends. This exemplifies the significance of social media for business success in China, and why all businesses selling in China should get in touch with a social media agency in China.
As per a recently conducted survey, nearly 70% of Chinese people lay significance over their friends’ preferences when buying a moisturizer, as compared to nearly 40% of people from the US.
Social media is a good tool for the people to share their likes and preferences. It helps advocate brands, and generate opinions about brands. Beyond branding, this brings more sales as well.
Another one of the key advantages of social media is that they help connect with the end consumer and be sure about their preferences and opinions. This can help drive business-critical decisions.
Similarly, when a brand or product receives a negative review, they can respond positively to it to reinstate their market positioning. They also get an idea about how they can enhance their brand. By using social media, a company can brand their business in the ways that works the best for them. They can figure out the demographics of the people who are attracted the most to their business, and shape their business according to their preferences.